Virtually all Fiyta watches are predominantly designed in
contemporary style. Many other brands cherish the memory of past by producing classic
retro and reissues. This is a young company without yesterday's heritage. The
only way is to look into the future by producing what is in fashion and vogue.
Influenced by modern fashion that prefers large sizes, Fiyta
watches, especially men's, are made large, for example larger than 40mm
diameter. Rarely found men's are made small in 37-38mm.
Unlike many others whose products are dominated by plain
silver and white, many Fiyta models are made in black and gold due to advanced
case manufacturing technique.
Carrying comprehensive lines of women's watches unlike many
others primarily selling men's watches.
Sold at higher price. For mechanical watches, rarely found
sold below $200. Normal price ranges within $250-$600. Made-in-China watches
are not equated with low price, low-end, could be reasonably-priced and
While many other Chinese watch makers often copy or borrow
design ideas from those of first echelon brands, Fiyta watches have all its own
designs. If judged objectively, Fiyta watches possess a high level of artistic
sophistication. Every watch withholds close scrutiny. The more to study, the
more to analyze, the more you will understand the logic and ideas embedded in
Case making is Fiyta's forte. By making full use of this
advantage, many dials are made in multi-layers (not flat surface), finished by
multiple coating and electroplating, with delicate polishing work.
Except tourbillons and aerospace chronographs installed with
in-house researched and developed movement, almost all Fiyta watches are using
Japan-made movement. Although debatable, this practice helps Fiyta
concentrating all resources to product design and exterior production, leaving the
movement work to reputable manufacturers. The end result is beautiful and
reliable watches that meet or exceed customers' expectation. In fact, Fiyta has
been consistently ranked as No.1 Chinese watch brand many years in a row.
These eight points mentioned above, in my opinion, draw a clear picture of Fiyta products.