The global climate is changing, human activities are harmful to the environment. Every year numerous whales are poached ruthlessly. The incidents of whale being stranded due to sonar jamming happen a lot. The whale community is shrinking in number and size. The highest moral standard teaches us that all living beings are created equal, with dignity, depend on each other, coexist and prosper. Protecting whales is equivalent to protecting ourselves.
While upgrading its 1st diving watch JG000012 in summer 2022, Beijing Watch introduced this "Blue Whale" theme for arousing the environmental, social, governance awareness.